About the Event
This summer over 2,800 thought leaders within the voice space gathered at the campus of the New Jersey Institute of Technology for the 2018 VOICE Summit. This first-time event sponsored by Amazon Alexa and designed for all those getting into natural language AI, NLP, and Alexa Skills programming. The event included powerful keynotes, informative breakout sessions, thought-provoking panels, and valuable professional networking.
The theme of this year’s event was “Voice First.” The term voice-first refers to devices that use voice as the primary input method that points the way towards more integrated and useful user experience. The event provided an opportunity for sharing, learning, and discussion about the future and the value of voice-first from both a consumer and business perspective.
The Future of Voice
In business and as consumers, we live very busy lives, and we are frequently searching to find ways to be more efficient. Voice is a powerful tool; it is an efficient input modality: it allows users to give commands to a system quickly and on their terms. Hands-free controls allow users to multitask, and effective natural language processing eliminates the need for complex navigation menus, at least for familiar tasks and common commands. Voice-first can meet user goals and business objectives for efficiency now and in the future.
Since children are exposed to digital and voice experiences at a very young age, there will be a shift in consumer demands in the future as the next generations will grow up with an expectation for these conveniences and efficiencies.
The Value to Consumers
Consumers are gravitating towards products that are making their life easier, better and richer. The more personalized the solution is, more chance there is for the product to make a significant difference in their life. As voice-enabled technologies and devices increase, users will be able to use their voice to order groceries, make appointments, remotely control their homes, and much more. Whether at home or on-the-go consumers will be able to accomplish any task hands-free from remote locations.
Businesses will need to research and have a very good understanding of what their consumers value and how they want to interact with the products or service. At the very least, users want something interactive that is simple and reliable. When designing the experience, system designers should be sure not to over-architect a system that users don’t value or will have trouble understanding.
The Value to Businesses
Frictionless operations and customer satisfaction mean stronger brands and increased sales for businesses.
The VOICE summit paved the way for a discussion about a Voice recognition chatbot that could be a smart way for businesses to fulfill the needs of customers while better utilizing human resources. AI-based Voice assistance allows organizations to give an enterprise-friendly, machine-to-machine interaction that uses automation for a more seamless experience for the end-user and better task management for the business. What if a call center chatbot could assist with questions like “What are your hours?” or “Are you Hiring? Quick assistance to commonly asked questions while hands-free will increase customer satisfaction and frees up resources for other profit producing activity.
At SpinDance we constantly think about how voice-first technologies help businesses be on the leading edge of their industry. The VOICE summit fuels us for the innovative work in voice-first that is ahead. If you are thinking about a voice project for your organization, contact us for consultation.