Roadmap to Success: An IoT Symposium

April 2nd, 2019 | Marcie Palmer | Events

IoT is Growing – Successful Projects Take Knowledge and Experience

The Internet of Things continues to explode. Over a billion new connected devices were installed in 2018, and spending on IoT is expected to top $1 trillion globally by 2020. The journey to a successful IoT strategy is not without its challenges, however: only 15% of business leaders believe their initial IoT projects were successful.

SpinDance invites you to buck that trend by joining us for our 2nd annual IoT symposium on May 6, 2019 at Prince Conference Center at Calvin College in Grand Rapids, MI. At this event, you’ll hear about the latest trends in IoT, learn how to systematically build an IoT strategy, see case studies from a variety of industries, and network with others on various stages of the IoT journey. This one-day educational event will give executives, marketers, engineers and IoT professionals the framework and inspiration needed to achieve success in IoT.

Event Itinerary

8:00-9:00 am  Check-in, Continental Breakfast, Networking

9:00-10:00 am  Trends in IoT presented by Brian Tol, VP of Engineering, SpinDance

10:00-11:30 am  Breakout Sessions (Choice of Session – Descriptions Below)

11:30 am-12:30 pm  Lunch

12:30-1:30 pm  Customer Journey – Jason Mathew, Sr. Director, Global Connected Strategy, Whirlpool

1:30-2:30 pm   Customer Journey – Dana Lowell, Global Director, Technology Scouting & Ventures and Matt Benson, Ventures & Advanced Innovation, Faurecia

2:30-2:45 pm  Break

2:45-3:45 pm  Customer Journey – Joe Bennett, IT Manager/Software Architect, Flow-Rite

3:45-4:45 pm  Panel Discussion

5:00-7:00 pm  Beverages & Networking

Morning Breakout Sessions (Choice of One)

Preparing Your Organization for IoT: Getting Aligned for the Future
As IoT changes the product, it changes the business. For many organizations, IoT starts off as a single feature for a single product but quickly morphs into an entirely new set of engineering and operational challenges. These challenges are multiplied by the new business models IoT is able to unlock. This session looks at many of those challenges and provides practical advice to business leaders looking to execute an IoT transformation inside their firms.

Building An IoT Product Plan: A Blueprint for Success
Bringing IoT products to market can be challenging. IoT product managers are expected to understand physical products, digital services, big data analytics, security, and more. It can be overwhelming, but it doesn’t have to be. In this session, you’ll be introduced to SpinDance’s step-by-step process to define, communicate and execute a successful IoT project. You’ll walk away will the confidence to tackle any IoT project, and be armed with our IoT Project Canvas tool to help you lead your organization forward.

Engineering an IoT Product: A Guided Tour
IoT products marry physical devices with digital services, which introduces a wide array of new technologies to an engineering team. Adopting IoT requires changes to how products are developed, manufactured, and operated. This session will take a tour through these changes, diving into the technical details of making IoT work. In the end, participants will have a better understanding of the technical elements of a working IoT product, and how to move their engineering peers into a connected future.

Highlights from Last Year’s Event


What are the closest hotel accommodations?

The Prince Conference Center has hotel rooms available for overnight stay. A block of rooms has been reserved with a special rate of $139.50 plus taxes. Reservations can be made by contacting the hotel/conference center at (616) 526-7200.

Hilton Garden Inn Grand Rapids East 

Will meals be provided?

Continental breakfast and lunch will be provided. Beverages for reception also provided.

What are my parking options for getting to and from the event?

Free parking is available at the front of the conference center.

How can I contact the organizer with any questions?

Download our free guide:
Designing, Building, Launching and Supporting Great IoT

If you're involved with bringing a connected smart device to market, this 12-page guide will give you real-world advice on how to launch a successful product. It includes 26 common questions we think every product owner should ask. Topics include:
  • 1Designing the entire lifecycle of your product, from installation to decommissioning.
  • 2Integrating with other products and services.
  • 3Building resiliency into your system to overcome outages and faulty updates.
  • 4Building a robust process for testing your IoT product.
  • 5Much more.

* required