Holland firm gets national attention for Internet of Things expertise

November 23rd, 2015 | SpinDance | News

Source: M-Live

Written by Shandra Martinez

HOLLAND, MI — When Mike Ellis first put the term “Internet of Things” on a Powerpoint 15 years ago, he remembers his clients giving him strange looks.

“Everybody looked at us like we were three-headed,” Ellis said.

Now, the Internet of Things — often seen in abbreviated form “IoT” — is the buzzword in the tech world referring to the growing trend of connecting everyday objects to the Internet.

Ellis’ firm SpinDance is so deep in the technology, the small Holland firm was invited to join the ARMmbed ecosystem to share its expertise in designing and building end-to-end systems for IoT.

Internet of Things expertise
ARM is an industry leader and an innovator in the world of embedded devices,” said Eric Smith, vice-president of engineering at SpinDance, about joining the partnership. “We believe the mbed platform and associated partnershipARM has formed will be a catalyst for IoT growth and we are excited to be a part of it.”

The mbed partnership brings together chip manufacturers, module makers, cloud software as a service platforms, and system integrators, like SpinDance, to create a complete ecosystem of hardware and services required to deliver connected, smart products to businesses and consumers, all utilizing the mbed IoT Device Platform.

“Real value can be unlocked in IoT systems using big data to drive decision-making,”…

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Lakeshore Bit Camp

SpinDance Hosts Lakeshore BitCamp

November 20th, 2015 | SpinDance | News

MICHIGAN, November 20, 2015 – SpinDance, Inc. of Holland, Michigan hosted the first BitCamp on the lakeshore on Saturday, November 14, 2015.

BitCamp is a one-day event where middle school girls from the area are introduced to software development. The program is taught by area software professionals. Deb Fisher of SpinDance notes, “It was really neat to see how excited the girls were to create their own web page. They asked questions that made it obvious that they were grasping the concepts they were being taught.”

At the end of a day of designing a webpage, the students present to the group and their parents. SpinDance’s Megan Bailey commented, “BitCamp was a great opportunity to watch young ladies grow their curiosity about web development. The best part was watching them react to changing their web page, you could see their excitement grow as they realized what they could do.”

Bit Camp
BitCamp is a program sponsored by SoftwareGR, of which SpinDance is a member. The program seeks to promote the software engineering field as a viable alternative for women. Gender imbalance in the software profession has been a challenge for the industry for many years. Area firms, such as SpinDance, are seeking ways to close that gap. BitCamp is designed to help girls nurture their aptitude for software engineering at a time when they might be likely to shy away from it for social stigma reasons….

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ARM TechCon

November 11th, 2015 | Kevin Virta | News

SpinDance is enjoying a strong presence at ARM TechCon 2015.

The week started early for us as we participated in the the mbed Connect conference in advance of the TechCon show.  This conference was held for ARM mbed ecosystem partners to share the latest ARM mbed technology and plans for 2016.  After the day’s events and meetings, we came away convinced that joining the ecosystem was the right move.  We are  impressed with the direction ARM mbed has taken and we believe our work at SpinDance to help strengthen the ARM mbed platform will add value to an already best-in-class solution.

ARM TechCon kicked-off on Tuesday with SpinDance’s Mike Stitt as one of the first presenters.  Mike gave a talk on how to design and build an automated firmware update system for ARM Cortex M4 processors.  The talk was well-attended and well-received.  It seems there is a fair amount of buzz at TechCon, especially within ARM mbed, around the growing need for systems like the one Mike presented as connected devices become more ubiquitous.

At a high-level, the session contends that automated firmware download in a continuous delivery system is challenging, but achievable. There were some hard-learned lessons and valuable knowledge gained in the process of creating such systems that we look forward to applying to future customer projects.

SpinDance also provided a demo in the ARM mbed Zone….

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SpinDance Hires Burmeister as Program Manager

October 29th, 2015 | SpinDance | News

MICHIGAN, October 29, 2015 – SpinDance, Inc., of Holland, recently hired Kimberly Burmeister as Program Manager.

Burmeister previously served as Senior Manager of Customer Support at LeanLogistics, Inc., where she held overall responsibility for CRM software support across the United States and Europe.

During her time at LeanLogistics, Burmeister took on increasing responsibilities as Product Owner, Client Service Manager, Senior Service Manager, and Operations Manager. Prior to that, she held a number of positions within Daimler Chrysler’s Material and Transportation Group, and was sponsored in the Daimler Chrysler management training program.

Burmeister holds a Bachelor of Science degree in Logistics Management from Central Michigan University, and is certified as a Product Owner for (Scrum) Agile Methodology.

In her new role at SpinDance, Burmeister will manage multiple medium to large-scale projects and project teams; focusing on delivery and customer satisfaction. Her overall leadership and customer-centric background will be valuable to the continual growth and success of SpinDance.

About SpinDance

SpinDance is a systems engineering and software development services firm, headquartered in Holland, Michigan, specializing in connected, smart consumer products and Internet of Things (IoT) technology. Since its founding in 2000, SpinDance has served its customers by creating innovative, elegantly designed, high quality, custom software solutions. SpinDance’s customers range in size from Fortune 100 to funded start-ups in a variety of industries,…

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SpinDance Joins ARM mbed Ecosystem

October 27th, 2015 | SpinDance | News

MICHIGAN, October 27, 2015 – SpinDance, Inc. of Holland, Michigan has joined the ARM® mbed™ ecosystem to share its expertise in designing and building end-to-end systems for Internet of Things (IoT) solutions.

The IoT is bringing Internet connectivity to billions of devices and creating new ways of seamlessly engaging people with technology to facilitate a more connected and secure world. ARM mbed is committed to building the technology and ecosystem that is the foundation for creating and deploying low-power, connected and secure IoT devices at scale that will fuel the explosive growth anticipated for the IoT.

The mbed partnership brings together chip manufacturers, module makers, cloud software as a service platforms, and system integrators, like SpinDance, to create a complete ecosystem of hardware and services required to deliver connected, smart products to businesses and consumers, all utilizing the mbed IoT Device Platform. Eric Smith, VP of Engineering at SpinDance, said, about joining the partnership, “ARM is an industry leader and an innovator in the world of embedded devices. We believe the mbed platform and associated partnership ARM has formed will be a catalyst for IoT growth and we are excited to be a part of it.”

As an Ecosystem level partner, SpinDance will offer its expertise in designing and building complete end-to-end IoT solutions. With a broad range of services, from user experience design to system design to software development to integration,…

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SpinDance to Sponsor Upcoming IChallengeUth Tech Education Program for Middle School Students

August 5th, 2015 | SpinDance | News

MICHIGAN, August 5, 2015 – SpinDance, Inc. of Holland, Michigan, will sponsor a one-week IChallengeUth session to provide hands-on technology experience to middle school aged youth in mid-August. SpinDance will host a group of students at their company headquarters in Holland, where the SpinDance team will support students as they tackle real-word technology business challenges.

IChallengeUth is a summer educational opportunity, where incoming 7th and 8th grade students develop solutions to real problems submitted by local businesses and community organizations. During the week of August 10-14, 2015, students will pair with master teachers from the Ottawa area, and a “coach” representing the sponsor organization. The students will then present their solutions back to a panel of leaders from the sponsor company and other professional judges.

IChallengeUth is part of the Ottawa Area Intermediate School District’s (OAISD) futurePREP’d program. A central goal for this program is to prepare all Ottawa area students with the skills necessary to be successful in achieving their personal life goals. Through the annual futurePREP’d program, OAISD offers innovative tools and experiences to help students make decisions that will positively impact their careers and quality of life for decades.

As part of sponsoring IChallengeUth, SpinDance will team with the OAISD to invite young students who have expressed interest in advanced education and career planning. According to Kyle Dannenberg, Development Coordinator for the OAISD,…

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Google IO Event

SpinDance at Google I/O Event

May 15th, 2015 | SpinDance | News

SpinDance to Provide Keynote Address as a Platinum Sponsor of Upcoming Google I/O Event in Grand Rapids

SpinDance, Inc. of Holland, Michigan, will participate as a platinum-level sponsor at the upcoming Google I/O Extended conference in Grand Rapids this month. SpinDance Software Lead, David Keenan, will provide a keynote address on the features and benefits Scala offers Android development.

Google I/O, held this year at Moscone Center West in San Francisco, California, is one of the premier technology conferences in the world. Google I/O features highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, App Engine, and others.

To leverage the tremendous popularity of the event, Google created I/0 Extended for local developer communities to stream the event live, plus add a layer of local speakers and breakout sessions to complement the program. The local Grand Rapids event will be held in the Loosemore Auditorium at the Richard M. DeVos Center, courtesy of Grand Valley State University, on Thursday, May 28, and Friday, May 29.

SpinDance, Inc., located in Holland and Cascade, Michigan, is a provider of systems engineering and software development services to companies across multiple industries throughout Michigan and beyond. Since its founding in 2000, SpinDance has helped its customers build and deliver connected,…

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SpinDance honored as a Michigan 50 Companies to Watch Award Winner

March 17th, 2015 | SpinDance | News

SpinDance of Holland Recognized and Honored as a Michigan 50 Companies to Watch Award Winner

MICHIGAN, March 17, 2015 – Nearly 60 companies from across the state will be honored at the eleventh annual Michigan Celebrates Small Business event on May 7, 2015, at the Lansing Center in downtown Lansing.

mi50award

Awards include the Michigan 50 Companies to Watch, Main Street USA, Small Business Innovation, Government Contractor of the Year, Small Business Person of the Year, Small Business Exporter of the Year, and more.

SpinDance, Inc., located in Holland and Cascade, Michigan, is a provider of software development services to companies across several industries throughout Michigan and beyond. Since its founding in 2000, SpinDance has helped area manufacturers build and deliver connected, smart products. SpinDance has recently focused its attention on the growing “Internet of Things” where it is already finding success.

Mike Ellis, President of SpinDance, is thrilled to be recognized as a Michigan Celebrates Small Business Award Winner. According to Ellis, “This award is the culmination of our long-standing commitment to provide customers with the innovation, design, and quality software required to realize their connected product goals. We are proud to be headquartered in West Michigan and play a role in moving our state forward as a technology leader.”

The Michigan 50 Companies to Watch Award,…

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Building the SMART Product Future

August 28th, 2014 | SpinDance | News

Source: Rapid Growth Media

Written by Steven Thomas Kent

The street-level entrance to Spindance at South River and 10th doesn’t betray much. A modest white foyer table and a big painting of an Inception-style silver spinning top (a skeletal red sketch of which serves as the company’s logo) adorn nondescript taupe tile that could signal a bank lobby, a real estate office or any other average local business.

But up the stairs and behind the grey door at the rear of the lobby, there’s a bustle of high-tech activity on the second floor: Dozens of employees bash at keyboards and consult together over bright screens amidst a maze of desks, while flat-panel TVs overhead tick off news, weather, project updates and various cryptic-looking metrics.

The conference room overlooking the street bears the name “Missile Command,” which seems about right. Compared to many West Michigan tech startups, where bean bag chairs and dorm-room lighting abound, the inside of Spindance looks like a mini-Pentagon.

A humble exterior masking heady, cutting-edge work has been a bit of a Spindance hallmark up until now. The Lakeshore software company’s website, laced with terms like “real-time embedded systems,” doesn’t offer many clues to the average layperson as to the kind of work they do. At least, not until a re-design launches this week. The company hasn’t put a great deal of resources into outbound marketing,…

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Congratulations FIRST Robotics World Champion

April 28th, 2014 | SpinDance | News

SpinDance is so proud to have sponsored team #74: FIRST Robotics World Champion winners!

 …

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