SpinDance honored as a Michigan 50 Companies to Watch Award Winner

March 17th, 2015 | SpinDance | News

SpinDance of Holland Recognized and Honored as a Michigan 50 Companies to Watch Award Winner

MICHIGAN, March 17, 2015 – Nearly 60 companies from across the state will be honored at the eleventh annual Michigan Celebrates Small Business event on May 7, 2015, at the Lansing Center in downtown Lansing.


Awards include the Michigan 50 Companies to Watch, Main Street USA, Small Business Innovation, Government Contractor of the Year, Small Business Person of the Year, Small Business Exporter of the Year, and more.

SpinDance, Inc., located in Holland and Cascade, Michigan, is a provider of software development services to companies across several industries throughout Michigan and beyond. Since its founding in 2000, SpinDance has helped area manufacturers build and deliver connected, smart products. SpinDance has recently focused its attention on the growing “Internet of Things” where it is already finding success.

Mike Ellis, President of SpinDance, is thrilled to be recognized as a Michigan Celebrates Small Business Award Winner. According to Ellis, “This award is the culmination of our long-standing commitment to provide customers with the innovation, design, and quality software required to realize their connected product goals. We are proud to be headquartered in West Michigan and play a role in moving our state forward as a technology leader.”

The Michigan 50 Companies to Watch Award,…

Read more

Building the SMART Product Future

August 28th, 2014 | SpinDance | News

Source: Rapid Growth Media

Written by Steven Thomas Kent

The street-level entrance to Spindance at South River and 10th doesn’t betray much. A modest white foyer table and a big painting of an Inception-style silver spinning top (a skeletal red sketch of which serves as the company’s logo) adorn nondescript taupe tile that could signal a bank lobby, a real estate office or any other average local business.

But up the stairs and behind the grey door at the rear of the lobby, there’s a bustle of high-tech activity on the second floor: Dozens of employees bash at keyboards and consult together over bright screens amidst a maze of desks, while flat-panel TVs overhead tick off news, weather, project updates and various cryptic-looking metrics.

The conference room overlooking the street bears the name “Missile Command,” which seems about right. Compared to many West Michigan tech startups, where bean bag chairs and dorm-room lighting abound, the inside of Spindance looks like a mini-Pentagon.

A humble exterior masking heady, cutting-edge work has been a bit of a Spindance hallmark up until now. The Lakeshore software company’s website, laced with terms like “real-time embedded systems,” doesn’t offer many clues to the average layperson as to the kind of work they do. At least, not until a re-design launches this week. The company hasn’t put a great deal of resources into outbound marketing,…

Read more

Congratulations FIRST Robotics World Champion

April 28th, 2014 | SpinDance | News

SpinDance is so proud to have sponsored team #74: FIRST Robotics World Champion winners!


Read more

Holland-based connectivity developer to open GR office

March 30th, 2014 | SpinDance | News

Source: MiBiz

Written by Joe Boomgaard

March 30, 2014

A lakeshore software development firm wants to tap into broader recruiting potential with a new office in the Grand Rapids market.

SpinDance Inc., a 50-person Holland tech firm that works with a range of manufacturers in the automotive supply chain, consumer electronics and industrial products industries, is branching out to help the company continue to attract in-demand embedded software and mobile software developers.

The firm has leased 4,000 square feet at the Watermark Tech Center at 1595 Galbraith Avenue SE with the option to expand to eventually accommodate a 20-person office in Grand Rapids, founder and President Mike Ellis confirmed to MiBiz.

The growing, yet low-profile company, which has more than doubled its headcount in the last five years, plans to use the expansion as a learning experience as it potentially looks to open other satellite offices in Detroit and Toronto, Ellis said. About a half-dozen employees who currently commute between Grand Rapids and Holland will transition to the new office, where the company hopes to hire new developers as soon as possible.

“Grand Rapids is really our first office outside of Holland,” he said. “We’re very excited about this opportunity to have a second location, and we hope to learn a lot about that and then expand farther beyond Holland-Grand Rapids in the future.”…

Read more