SpinDance IoT Symposium 2021

About the Event

Studies predict that between now and 2035, the world will have a trillion connected computers built into everything from food packaging to bridges and clothes. The Internet of Things is without a doubt changing the trajectory of consumer interactions and business. The pace of the growth and the drive to jump on board creates significant business and operational opportunities and challenges for companies that embrace digital transformation. Executives, Product Owners, and CIO’s who are taking advantage of the digital transformation that IoT presents have seen benefits from their investments and are learning valuable lessons for future success.

This in-person IoT Symposium provides an opportunity for professionals in the IoT community to learn from the experience of others who are traveling the IoT Journey.  Participants will hear from and interact with a variety of speakers who are well connected to the IoT industry across the nation and are early adopters of digital transformation.

  • Learn about the latest trends in IoT
  • Hear from speakers from a variety of industries and backgrounds on the business value and successful strategies for developing an IoT product
  • Gain valuable insights and inspiration to take on new IoT ventures
  • Network with others in various stages of the IoT Journey

What Attendees Say

“SpinDance always provides quality educational content. Looking forward to attending other SpinDance events!”

“Great day! Our team took away IoT development insights and ambitious conversations. We also encountered a ton of diverse people and organizations at the event. Well done!”

2021 Event Details

Date: October 26, 2021
Time:  8:30am Check In and Continental Breakfast, Sessions 9:00 am – 5:00 pm, Reception 5:00 – 7:00 pm
Location: Embassy Suites Downtown Grand Rapids, 710 Monroe Avenue NW, Grand Rapids, MI, 49503

Need Hotel Accommodations? Book a room at a special event rate here or by calling (616) 512-5700 or (800) 774-1500 – Reference SpinDance IoT Symposium.


8:30- 9:00 am Check-In, Continental Breakfast, and Networking
9:00 – 9:15 am Welcome
9:15 – 10:15 am Keynote: The Future of Technology is Invisible, What’s Next in IoT? Stacey Higginbotham, Editor IoT Stacey and Co-host on This Week In Google
10:15 – 10:45 am What’s Your Secret Sauce? The Business Value and Monetization of IoT
10:45 – 11:00 am Coffee Break
11:00 – 12:00 noon Human-Centered Design in Connected Products
12:00 -12:45 pm Lunch, Networking
12:45 -1:45 pm Supporting & Maintaining Connected Products
1:45 – 2:45 pm The Intersection of ML and IoT – Unlocking New Business Opportunities
2:45 – 3:00 pm Afternoon Break
3:00 – 4:00 pm Orchestrating an Ecosystem for IoT Success, Panel Discussion
4:00 – 4:45 pm Roundtable Discussions – Topics include:

  • Design for Success
  • Show Me the Money! Business Value Proposition
  • Failure to Launch: MVP
  • Making Smarter Products with Machine Learning
  • Engagement Essentials: Project Management in IoT
  • Understanding the Business Impact of Technical Debt
  • How to Start Your IoT Journey
  • Accelerating & Supporting Your IoT Product
4:45 – 5:00 pm Closing Remarks
5:00 – 7:00 pm Reception & Networking


$225.00 includes a full day of IoT training, continental breakfast, lunch, and a reception

Keynote Speaker

Stacey Higginbotham has been covering technology for major publications for 18 years. She is an expert when it comes to the internet of things and technology in general. Her work has appeared in Fortune (where she was Senior Editor), PCMag, MIT Tech Review, Gigaom, and Worth magazine. She is also a co-host on This Week in Google. Stacey has a news publication called Stacey on IoT that covers the Internet of Things and she is the host of an Internet of Things Podcast and editor of a weekly newsletter.


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