SpinDance IoT Symposium 2020


It is with disappointment coupled with pride in our social responsibility that we announce the cancellation of this event.  Our decision is based on the recommendations of trusted Public Health organizations as a way to do our part to combat the spread of coronavirus (COVID-19). We apologize for any inconvenience.  Watch for alternate online training events brought to you by SpinDance. Mark your calendar to join us next year on April 27, 2021, at Embassy Suites as we resume the tradition of IoT education and networking.

About the Symposium

Studies predict that between now and 2035, the world will have a trillion connected computers built into everything from food packaging to bridges and clothes. Keeping the pace and strategizing how to be successful in IoT is a challenge for most companies. Whether you are just starting the journey of IoT or realizing the conversion to a tech company, overcoming the challenges with a proven process and support makes for a successful transformation.

SpinDance invites you to its 3rd annual IoT symposium. At this event, you’ll hear about the latest trends in IoT, assess where your company is in the journey, learn how to build an IoT strategy systematically, and how to successfully deliver an IoT product. You will also, hear case studies from companies in a variety of industries and network with others on various stages of the IoT journey.

This one-of-a-kind event will give executives, marketers, engineers, and IoT professionals the framework, support, and inspiration needed to achieve success in IoT into the future.

What Attendees Say

“SpinDance always provides quality educational content. Looking forward to attending other SpinDance events!”

“Great day! Our team took away IoT development insights and ambitious conversations. We also encountered a ton of diverse people and organizations at the event. Well done!”

Event Details

Date: April 28, 2020

Time:  8:30 am – 5:00 pm, Reception 5:00 – 7:00 pm

Location: Embassy Suites Downtown Grand Rapids, 710 Monroe Avenue NW, Grand Rapids, Michigan, 49503 – Book a Room at a special event rate by calling (616) 512-5700 or (800) 774-1500.


8:30- 9:00 am Check-In, Continental Breakfast, and Networking
9:00 – 9:15 am Welcome
9:15 – 10:15 am Keynote: What’s Next in IoT? Stacey Higginbotham
10:15 – 10:45 am What does the IoT Journey Look Like – Where are you now?
11:00 – 12:00 noon

Breakout Sessions – Select One

1) Assessing and Road Mapping for IoT
2) User Experience & Development
3) Extending the Value of your IoT Product

12:00 -12:45 pm Lunch, Networking
12:45 -1:45 pm Best Practices to Delivering an IoT Product
1:45 – 2:45 pm Case Study – Scott Reese, CTO, Harbor Industries
2:45 – 3:00 pm Break
3:00 – 4:00 pm Case Study – Matt Ebrom, Director of Electronic Systems Engineering at BISSELL Homecare, Inc
4:00 – 4:45 pm Roundtable Discussion – Topics include:

  • Security
  • OTA Ownership
  • Release Management & Delivery
  • Business Value Proposition
  • Product Owner Pitfalls
  • MVP Definition
  • Culture of Code Quality
  • Dependencies across departments/vendors
  • Managing Technical Debt


4:45 – 5:00 pm Closing Remarks
5:00 – 7:00 pm Reception & Networking


$225.00 includes a full day of IoT training, continental breakfast, lunch and a reception


Keynote Speaker

Stacey Higginbotham has been covering technology for major publications for 18 years. She is an expert when it comes to the internet of things and technology in general. Her work has appeared in Fortune (where she was Senior Editor), PCMag, MIT Tech Review, Gigaom, and Worth magazine. She is also a co-host on This Week in Google. Stacey has a news publication called Stacey on IoT that covers the Internet of Things and she is the host of an Internet of Things Podcast and editor of a weekly newsletter.