Common IoT Team Gaps and Solutions: IoT Immigrants and Corporate Makers

April 23rd, 2018 | Brian Tol | Operations

At SpinDance, we get to interact with a huge variety of businesses, from international brands like Whirlpool to startups like Dogtelligent. Every week we talk with organizations making their first leap into the world of IoT.

All of these organizations have a unique heritage of products and services and thus, unique challenges to suit. But regardless of the company or product, we see a definitive pattern in the people who are being tasked with succeeding at IoT. Broadly speaking, we can categorize engineers and product managers into two groups: Those engineers who understand traditional product development without expertise in end-to-end strategy, and those who can build a physical product but lack expertise in embedded systems.

We call these two groups “IoT Immigrants” and “Corporate Makers,” respectively. As you can imagine, each group has its own specific challenges in adopting IoT. By identifying the patterns, we’re able to better predict the a project’s needs much earlier in the process, which leads to a more successful project timeline.

Let’s dig a little deeper into these two groups of people and how their wide range of expertise affects their project goals:

IoT Immigrants

IoT Immigrants are people with a background in traditional embedded systems and product development, but have little “end-to-end” IoT experience. They are engineers who know PCB design,…

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Dusk over CityVu Events Building with graphic depiction of tech symposium

Join us in May for our Technology Symposium

April 6th, 2018 | Erin Bernhard Erno | News,SpinDance

There’s no denying it – the Internet of Things is here to stay. However, about 61% of executives in the United States believe that they’ve barely scratched the surface of what IoT can do for their business. For most, the question is, “How can I best integrate IoT solutions into our existing business strategy?”

If this is a question you’ve been asking, then you’re in luck. You just need to block out your calendar on May 10, 2018.

Technology Symposium: Blooming Strategies for IoT

May 10, 2018
IOT Bootcamp and Journeys in IoT
City Flats Hotel, Downtown Holland

Join us in Holland, Michigan, to learn from pioneers in the IoT industry. Participating in any part of this free event will give you the opportunity to better understand how to enhance your business goals by including the Internet of Things.

In the morning, you’ll receive key insights into the nuances of IoT from the highly-trained staff at SpinDance by participating in our IoT Bootcamp ($1500 value), which we’re making available to you free of charge. After lunch, you’ll hear from key business leaders who have prioritized IoT for their businesses. By the end of the day, you’ll have created your own IoT strategy, learned about a wide variety of IoT solutions, and networked with leaders from a variety of industries….

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Booths and Attendees at the International Home and Housewares Show, March 2018

Trends Shaping the Future of the Connected Home

April 4th, 2018 | Jeff Ekdom | IoT Notes

When it comes to connected products, is the priority to save time, money, energy, or all of the above? Our fast-paced world deals brands with this question and we answer with innovative new technologies, which consumers are purchasing by the millions. In fact, some researchers are pinning the smart-home market at $40 billion by 2020, but that growth can only be accessed by focusing on the consumer’s needs rather than focusing solely on innovation. This shift in focus was the theme of last month’s International Home and Housewares Show in Chicago.

Shifting focus from technology to the consumer

“OK, Google: How do I get started?” or “Alexa, what do I do now?” – both of these questions are driving the experience of the newly connected consumer. As a consumer’s experience with connected products increases, engineers have opportunities to introduce multiple device solutions that provide crossovers between mobile, web, and in-home. But the mere introduction of these technologies doesn’t mean that consumers will automatically buy in. In fact, the act of saturating the market with products has only made consumers more skeptical and slower to buy.

During his IHHS keynote, Kevin Young from Continuum remarked that, “we are in an age now where the technology will always be there, it will now just become more naturally connected into our everyday lives.”

This mindset is critical to the direction engineers must take when innovating new products….

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